No bluffing at Bluff Magazine
Morris & Co get down to work...
July 9, 2004
In previous InfoPowa bulletins we reported on industry personality
Eric Morris's departure from Highbury House Communications to set
up his own group called Bluff Media. Accompanied by editor Michael
Caselli and ex-RTG marketing exec Eddy Kleid, Eric has clearly not
allowed the grass to grow underfoot.
Bluff Media is a full publishing company, which specializes in
gambling based titles and gambling based web sites. Eric tells us
that he is also in negotiation to purchase the market leading gambling
magazine, Gambling Online Magazine. Until an agreement is made,
Highbury has agreed to outsource this title to Bluff Media, so the
successful editorial team remains in the saddle.
Bluff Media opens its doors with two initial projects, Fantasy
Poker Challenge and Bluff Magazine. Fantasy Poker Challenge.com
is a new skilled based game focusing on various televised poker
tournaments. FPC is similar to the other fantasy sports games, where
a person picks a team of professional poker players and competes
against other similar teams. The winner will receive a prize of
significant value. The first game is already up and running and
is based on the Championship Poker event at Turning Stone Resort
and Casino July 12-14, 2004. The final table will be broadcast live
on Fox Sports. For rules, players are invited to visit the FPC site.
As of now all entries are free of charge and the winner will receive
an all inclusive trip for two to the Bahamas.
Morris's second project will be the launch of the hard copy, bi-monthly
publication Bluff Magazine.com, will be the largest distributed
poker publication and is due to launch September of this year. Distribution
will be close to 100,000 copies, which is almost twice as many as
the closest competitor. The target audience is both the established
poker co-insurer along with the huge new generation of poker players,
who have been influenced by the heavy mainstream media coverage
achieved by the game.
Bluff's format offers practical advice on how to improve individual
poker gaming and derive more enjoyment from it, and is aimed at
the new breed of poker player who has final table aspirations and
home game roots. With poker rapidly becoming one of America’s
new favorite pastimes, the new publication fills the gap between
novice poker manuals and professional poker journals.
“Poker is the new baseball” says Eddy
Kleid, co-founder of Bluff Media, “and there really
isn’t anywhere for the pro-am or wannabe to turn to read about
the issues, situations and strategies that effect him at his level
of play. We have seen dozens of pro-am players winning seats at
the world’s biggest tournaments, and Bluff Magazine is what
those players, and players like them, want to read.”
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