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Atlantic Lotto first Canadian online gaming site
Could the Atlantic Lotto be the wedge?
July 30, 2004
In Canada, the Atlantic
Lottery Corporation has announced that it will now be selling
lottery tickets online. This will be the first Canadian government
run gaming organization to enter the online gambling market. There
will be six lottery games available to enter on Atlantic’s website
by early August.
The corporation has made it clear that the decision to enter the online
branch of the industry, is not one made as an attempt at replacing
the existing method of dispensing tickets- that is via the retailers
they currently use. Instead they are hoping to attract new customers
who would be more tempted to buy a ticket in their lotteries by the
web option.
Marketing manager Lara Wood did point out however that they expect
the new market they attract to be quite limited, as she explained:
“Because this is a very specific type of person who wants
to do this, we don’t expect the impact to be very great”.
Atlantic will be incorporating into their site validations that purchasers
of tickets are over eighteen, and will also impose limits to the amount
of money that any one person can spend on the tickets. These measures
answer critics who feared that any such move by the corporation would
encourage both under-age gambling, and people to spend beyond their
means.
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