BoDog becomes first official online gambling brand to be trademarked
in the U.S.
March 11, 2005
Bodog.com Sports Casino Poker™ is pleased to announce that
as of today’s date, Bodog.com is an officially licensed trademark
in the United States of America.
Bodog.com, rapidly becoming the largest brand in online gambling,
poker and entertainment, is now the first trademarked gaming operation
in the US.
“We have been building a solid mainstream brand over
the previous years, and this is a culmination of many people’s
efforts to aide this process,” said Calvin Ayre, Founder
and CEO of Bodog.com Sports Casino Poker. “With the
rapid growth of poker, online gambling has been moving to a much
more mainstream entity, as opposed to being taboo, and we saw this
as a key opportunity to trademark our brand.”
Over recent years Bodog.com has been vaulting past the competition,
and with the brand now legally trademarked more great things are
on the horizon. Over the past two months Bodog.com became the lead
sponsor of the Hawaiian Tropic Super Bowl Bikini pageant and party,
spent two days in the highly coveted NFL Media Center in Jacksonville,
and recently sponsored the Silver Spoon Hollywood Buffet prior to
the Academy Awards in Los Angeles, CA.
In 2004 Bodog.com was also named to the Power 25 list of online
companies, ranked among the top US lottery web sites by Hitwise.com
in terms of site traffic, and most recently received their UK Bookmaker’s
license from the UK government.
“The evolution of this industry happens so quickly
that if you are not ahead of the game you are falling far behind
the competition,” said Calvin Ayre. “We
will continue to build our mainstream and entertainment brand while
ensuring our offering is still the best available in the industry.”
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