Littlewoods gets marketing facelift

March 18, 2005

Online gambling site Littlewoods Casino.com, part of the Littlewoods gaming group, is backing an April revamp of its site with a six-figure advertising and publicity campaign.

The gambling brand wanted to promote its service as established and trusted, and to develop a fresher, more contemporary look, and the revamp is to include a range of landing pages built in Flash with the aim of encouraging users to stay longer.

The online marketing initiative will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in the financial industry. A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will soon run across 30 different sites for a month.

The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as Digitallook.com and other sites like Racingpost.com.

Agency TBG has been appointed to handle the creative revamp based on previous work for Littlewoods, and will work on further online campaigns for the online casino.

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