MFUSE delivers mobile betting service to Bet Direct

March 23, 2005

British mobile technology provider MFUSE has clinched the Littlewoods Bet direct project to launch a new mobile Java betting service in the UK. The service will be the fourth individual mainstream bookmaking mobile betting service to be launched in the region and is claimed to be the most advanced to date.

Bet direct's Matt Godfrey says, "This is an important step for us that fits well with our user base and channel development strategy. We expect to see a healthy proportion of new and existing users betting by mobile in the next 18 months. We chose Mfuse as they are proven to deliver, and we are very happy with the service and its delivery."

Bet direct mobile betting allows the punter to bet on all sports, including more sophisticated bets such as Tricast and Forecast. The product also has clearer usability and navigation and is more icon driven. Bet direct is also the first sportsbook to offer mobile specific free bet functionality, a feature which is expected to drive user uptake significantly.

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