Quova to deliver geolocation software to Playtech
April 29, 2005
Turnkey provider Playtech
and the geolocation experts Quova Inc signed a deal this week that
provides geolocation data for regulatory compliance and fraud prevention,
a significant step in online casino gaming.
Quova's GeoPoint, which determines the geographic location of a
website user and the cyber-location of an online transaction in
real time, has been incorporated into Playtech's unique unified
gaming platform to help customers screen out potentially fraudulent
users and remain compliant with multinational regulations on Internet
gambling.
"We were a longtime customer of Quova's closest competitor,
but we decided we needed a more responsive partner and higher-quality
data," said Rami Beinish, CEO of Playtech. "Knowing
the customer's location is critical in our industry, and Quova is
providing us with the capabilities we need to offer more and better
information solutions to the customers who depend on us."
Founded in January 2000, Quova, Inc. is a provider of geolocation
services to online businesses. The company's patented technology
provides the geographic location of website visitors in real time,
enabling businesses to manage digital rights, target content, detect
fraud, conduct site analysis and ensure regulatory compliance. Quova's
customers and partners include industry leaders such as Major League
Baseball Advanced Media, BBC, Bell Canada, Cisco Systems, Cyota,
Corillian, Times Online, ABSOLUT, HPshopping, IBM SurfAid, VeriSign,
EverBank, Wire Card and Sky Sports.
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