Virgin Gaming launches online bingo

June 3, 2005

One of England's most successful business personalities, the flamboyant billionaire Sir Richard Branson hosted a launch party for Virgin Bingo atop a London roof garden at the end of last week.

Branson addressed the assembled crowd at the Roof Gardens in Kensington – one and a half acres of beautiful themed gardens, with bars and a nightclub, installed six-floors up above a London street – to usher in the next phase of Virgin gaming.

Virgin Bingo aims to become the dominant player in the burgeoning UK online bingo market by offering players from all walks of life the chance to win big prizes for low buy-ins. Branson said he hoped that online bingo is set to become ‘the new poker’.

Virgin will be offering games tailor-made for the UK market. “There are currently about 100 bingo games available on the internet,” explained Branson, “nearly all of which are American and offer the US flavored 75 numbers game. At Virgin, we are launching the game most favored in the UK, namely a 90 numbers game. Research has shown that this is the game the UK wants to play and nothing pleases us more at Virgin than giving the customers what they want.”

The site will offer a wide variety of diversely priced games ( from 5p to GBP 1 per card) with fixed jackpot prizes of GBP 5,000 or more, as well as progressive jackpots that climb higher and higher.

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