Games of Skill become more profitable
June 12, 2005
Next generation games and knockout tournaments are increasing average
stakes and lifetime customer value in the burgeoning skill games
arena. Pioneering skill gaming provider GameAccount (www.gameaccount.com)
reports a massive leap in average stake sizes, lifetime customer
value and player numbers driven by unique large-scale knockout tournaments
and sophisticated turn-based multiplayer games Gin Rummy and 8-Ball
Pool.
GameAccount remain unique in offering knockout tournament structures
to the skill gaming market. This has revolutionized the skill-game
proposition beyond head-to-head and flat tournament structures,
in turn increasing lifetime values of each customer.
While knockout tournaments are creating competitive communities
and increasing lifetime values, peer-to-peer (P2P) games are proving
to be very popular with recreational gamblers as well as traditional
game players. GameAccount predicts P2P games to be the ‘next
big thing’ and therefore its unique knockout tournament structure
is being rolled out across the P2P games.
The augmented tournament structure and introduction of new generation
games has meant that average stakes within the GameAccount network
have increased six fold.
GameAccount Director Dermot Smurfit comments, “Traditional
games such as Gin Rummy and 8-Ball Pool are instantly recognizable
in all major North American and European markets. However, good
games are not enough … GameAccount’s unique knockout
tournaments and innovative wagering for P2P games are essential.
‘MoneyPlay’ per-point staking on Gin Rummy has fueled
over $2,000,000 in wagers within just a few short weeks of launch.”
The online games market is currently worth $793 million per annum
and has demonstrated such a substantial rate of growth that it is
expected to reach $3.2bn by 2006 (representing a CAGR of 59).
Are skill games the next big thing? Find out at GIGSE, Tuesday
June 14th at 11.15am when David McDowell, founder and COO of GameAccount
Global Limited UK, provides a comprehensive insight into this fast-growing
market.
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